Publicis expands Imogen Hewitt’s remit across the ditch

Publicis Groupe has made several appointments at Spark Foundry New Zealand, including expanding Australian CEO Imogen Hewitt’s remit to the market, in a newly created role.

Hewitt joined Spark in 2019 from Havas Media, where she was managing director, replacing Sue Squillace, who left in June of that year to take the CEO role at Dentsu Aegis Network’s Carat.

Hewitt has her role expanded across ANZ

Nicky Greville, current managing director of Spark Foundry New Zealand, will continue in her role and support Hewitt. Spark Foundry launched in New Zealand last year, signing on Westpac as its first client.

The leadership team also includes Rob Thomas, who joined in March as head of digital and data from PHD in the UK. Adveta Dethe also joined recently as head of search.

Chief executive of Publicis Media in New Zealand, Alistair Jamison is leaving as part of the restructure. He has been at the group since 2004, and will support the team during the transition in the coming months.

Publicis CEO, Michael Rebelo said: “Spark Foundry has started with a roar in New Zealand and is quickly proving to be a compelling offering both for our foundation client Westpac and now others including Fletcher Living and Meta to name a few. With Imogen’s strong track record of success and the additional expertise she brings to the team, I have no doubt we will continue to build on our early momentum at pace.”

Hewitt added: “Nicky and the team have already made a huge impact on the market and I am thrilled to now be working with them more closely as we continue to grow the Spark Foundry brand in New Zealand.”

Alistair Jamison said: With Spark Foundry now firmly established in the market and a strong leadership team in place to write the next chapter for Publicis Media in New Zealand, I felt it was the right moment to for me to make a change. It’s been an incredible journey over the past 20 years and I would like to thank all of the people I’ve had the pleasure of working with over this time. I know that Publicis Media is in great hands and the future is bright.”

Rebelo said on Jamison’s departure: “On behalf of the entire Publicis Groupe, in Aotearoa and beyond, I would like to thank Al for the immense contribution he has had both on Publicis Media and the broader industry as a whole. We thank him for setting up our media business for its next stage of growth. Al is a great human and we wish him nothing but the best.”

Yesterday, it was reported that Spark Foundry had won the media remit for Hello Fresh, including subsidiary brands YouFoodz and EveryPlate.


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