Publicis expands with digital commerce acquisition

March 25, 2021 9:24

Publicis Groupe has acquired digital commerce outfit Balance Internet, which will see the agency’s 90 staff and capabilities become part of the holding group’s commerce unit, led by chief product officer Jason Tonelli. The Balance Internet brand will continue, and retain its offices across Australia, Vietnam, and Ukraine.

The acquisition will make Publicis the “only holding company in Australia and New Zealand with the ability to genuinely deliver end-to-end marketing and business transformation solutions to clients”, according to CEO Michael Rebelo.

The company’s commerce unit also includes omni-channel retail solutions, and online marketplace management product Marketplace Commerce. And Publicis Sapient also offers e-commerce solutions.

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Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.