News

Toyota hands creative and media accounts to Publicis

Zoe Wilkinson

March 24, 2021 12:32

Toyota has concluded its combined media and creative pitch, awarding most of its portfolio to Publicis Groupe. Spark Foundry has been named the media agency for Toyota and Lexus, marking the end of the brands’ 20+ year relationship with independent The Media Store.

Saatchi & Saatchi will continue to lead brand and select product portfolios on the creative side, BWM Denstu will continue to lead retail, and Ben Lilley’s new agency group Hero has been added to the roster for select product portfolios.

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Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Ben Lilley BWM Denstu creative pitch hero Lexus Media pitch Publicis Publicis Groupe Saatchi & Saatchi Sean Hanley Spark Foundry Toyota Toyota pitch

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