Publicis Groupe acquires Australian-owned company, CitrusAd

July 16, 2021 10:20

Publicis Groupe has announced the acquisition of CitrusAd, an Australian software as a service (SaaS) platform that optimises a brand’s marketing performances directly within retailer websites.

With more than 50% of its activities in the U.S., CitrusAd is present across 22 countries and six industries. CitrusAd provides its technology to more than 70 major retailers globally. Over 4000 brands are utilising their self-served platform.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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