Publicis Groupe partners with Playground xyz for real-time optimisation play

October 12, 2021 8:26

Publicis Groupe Australia has partnered with marketing technology company, Playground xyz to enable the measurement and real-time optimisation of digital media buying based on how much attention an ad receives.

Publicis Groupe ANZ’s chief product officer, Jason Tonelli, said that while others are using attention platforms as part of their planning process, Publicis clients will now be able to have their digital campaigns measured and optimised programmatically.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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