Publicis Groupe posts revenue lift in Q4 after Sapient purchase

French ‘big four’ agency Publicis Groupe has reported a lift in revenue for the fourth quarter of last year to $10.05bn (AUD) representing a 3.2 per cent increase on the previous quarter. 

The result follows on from the company’s purchase of marketing and technology firm Sapient and continuing growth in digital revenue.

The group’s Australian operation’s revenue grew by 5.2 per cent while India jumped a massive 30 per cent. Latin American operations also performed strongly, growing by 14.9 percent.

Maurice Lévy, chairman and CEO of Publicis Groupe noted that the result, despite being below market expectations, was still positive.