Publicis Media consolidates trade PR with new agency

Two months after announcing a new leadership structure Publicis Media has consolidated its trade media PR with a single agency.

Burbury: Publicis Media’s new PR partner

Third Avenue, headed by industry veteran Rochelle Burbury, will take over the account from incumbent Access PR after a competitive pitch.

Newly-appointed Publicis Media head of business development and communications, Mandy Henry, said the move was part of streamlining the group’s communications across Starcom, Mediavest and Zenith.

“We have been reviewing requirements for Publicis Media, moving forward, and have made the decision to appoint Rochelle Burbury, Third Avenue as Publicis Media’s PR partner, effective September 23rd 2016,” Henry said.

Henry said that the time was right for the shift, with Publicis working on its structures across the group.

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

topics Access PRMandy HenryPublicis MediaRochelle Burbury

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