Publicis Media Exchange ANZ MD promoted to CEO
Publicis Groupe Australia and New Zealand has announced the promotion of Publicis Media Exchange’s (PMX) managing director to CEO.
On Wednesday, the company confirmed that, effective immediately, Anthony Ellis has been promoted to the head role where he will continue to drive the group’s “client-centric approach by embracing marketplace innovation and leveraging the scale of the global PMX practice to deliver tailored investment solutions”.
Ellis’ remit will also expand to include Publicis Groupe’s sport and entertainment division in Australia and New Zealand.
Ellis worked in the managing director role for the last three years, having previously worked as chief investment officer at Zenith Media for nearly two decades.
He will continue to report to Publicis Groupe ANZ CEO Michael Rebelo.
“Since taking on the role of managing director for PMX in 2020, Anthony has continued to build upon our strong relationships with media partners and clients through his ongoing evolution and innovation of our trading and investment practice,” Rebelo said.
“He has also built a world-class team that strives to look for new ways to add value to our media agencies and our clients.”
Ellis added: “Redesigning Publicis Groupe ANZ’s media investment product with the ambition to drive growth for our clients in a rapidly changing media environment has been both a challenging and extremely rewarding task. As part of the Groupe’s connected culture, I look forward to continuing to work alongside our PMX talent globally and our media agencies in ANZ to further evolve our strategic investment capability.
“I am also excited by the opportunity to lead our already successful sports and entertainment division into the next phase of growth, as creating visible impact for brands becomes even more important.”
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Neil Griffiths is the editor of Mumbrella. He joined the company in October 2023.
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Good on you Anthony. Richly deserved.
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