Publicis’ The Neighbourhood launches Arnott’s chocolate range
Arnott’s have launched their new chocolate category with an integrated campaign from Publicis’ The Neighbourhood
The campaign, running across digital, out-of-home, in-store and social, showcases the brand’s chocolate blocks and bars inspired by its classic biscuit flavours.
Helge Gruettke, chief client officer at The Neighbourhood said: “Taking an iconic brand like Arnott’s outside of the biscuit aisle is no small task.
“The Neighbourhood’s Power of One model has helped us tackle some of Campbell Arnott’s biggest business challenges in an integrated way that lets both client and agency be far more agile and collaborative.
“This was a once-in-a-lifetime brief and we’re excited to bring the campaign to life.”
Pauline Mercier, Arnott’s Marketing Manager added: “There’s no denying Aussies’ love of Arnott’s biscuits, or their love of chocolate. We wanted to combine the two to give people the best of both worlds in a new way to enjoy Arnott’s!
“We knew that Arnott’s Chocolates would create a sensation in the snacking category, and sought to reveal the new range with all of the dramatic flair that this indulgent chocolate treat deserves.”
Credits:
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- Client: Campbell Arnott’s
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- Chief Marketing Officer: David McNeil
- Marketing Manager: Pauline Mercier
- Director of Global Expansions Michael Barrett
- Integrated Communications Manager: Linda Abbott
- Senior Communications Manager: Amy Wagner
- Shopper Marketing Manager: Aidan Harper
- Digital Ventures Director: Richard Boniface
- Agency: Publicis Groupe under The Neighbourhood
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- Chief Client Officer: Helge Gruettke
- Chief Strategy Integration Officer: Kate Smither
- Creative Lead: Rebecca Carrasco
- Creative Director: Michael Barnfield
- Senior Business Director: Laura Hawdon
- Business Manager: Emily Walker
- Integrated Producer: Kirsty Chase
- Media Client Service Director: Christie Meischke
- Media Business Director: Catherine Lim Sam
- Media Account Manager: Adrienne Grealish
- Media Planner Buyer: Amanda Florence
- Media Campaign Manager: Vishwas Pai
- Media Account Co-ordinator: Harry Faeste
- Earned Media Lead (Herd MSL): Andrew Sroufe
- PR Senior Account Manager: Rebekah Allison
- Publicity support: Rachael Cameron, Matilda Freedman, Toni Gardyne, Madeleine Hemsley, Elleny Kourtis, Rob Tolan, Olivia Tilton
- Head of Data & Analytics (Digitas): Maurice Riley
- Head of Production – Digital: Lizzie Strobel
- Head of Social: Sarah Bell
- Head of Content: Lauren Pomphrey
- Shopper Managing Director (ARC Worldwide): John Georgas
- Senior Account Director: Stephanie Quinn
- Creative: Ivan Davies, Owen Leach
- Experiential event production: Yakusan
- Production: Prodigious
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The Wagon Wheel block is delicious, packed full of all the bits. As good as any chocolate block.
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Totally over priced. Already reduced to sell as no one bought it at $5 a block. These chocolates wont be on any shelves in 6 months
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