Brand safety and exclusivity: Podcast One’s boss Grant Tothill on how to successfully integrate brands

Speaking on a panel at Mumbrella’s Audioland conference, Grant Tothill, head of podcasts, spoke about how Podcast One successfully integrates brands into its content.

“We have had success with high-end brands and I think that’s because they come into a trusted brand-safe environment. The way we deliver it is very different it’s a bespoke execution inserted naturally and organically into the podcast and that’s just proving fantastic dividends for us,” Tothill said.

SCA’s Grant Tothill with ABC manager of Audio Studios, Kellie Riordan at Mumbrella Audioland