Publishers Australia officially throws support behind ABA digital audits
Publishers Australia’s board of directors have voted unanimously to officially endorse the Audit Bureaux of Australia’s Digital Audit services.
The move by the industry body that represents Australia’s small and medium-sized publishers closely follows the ABA’s announcement that it is continuing to build momentum in persuading sites to sign up to be audited.
The ABA’s digital audit service encompasses websites, digital publications and email newsletters.
Gordon Towell, ABA chief executive, said: “The endorsement from Publishers Australia is an important commitment to advertisers and media buyers delivering credible, audited data about digital properties.”
“It’s a perfect solution for niche and specialty publishers because the process is simple, the price-point affordable and the audit service recognises the need to measure the increasingly divergent media channels used to reach audiences today.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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