ABA web audits continue to grow

The Audit Bureaux of Australia says it is continuing to build momentum in persuading sites to sign up to be audited, with another 20 joining the process in recent weeks, including several from the entertainment category.  

Among the most recent publishers to come on board are Allure Media, DMG Radio, MCM Entertainment, Campaign Brief and Gizmag.

Chris Janz, MD of Allure Media, said: “Some web publishers have for far too long engaged in tricks that artifically inflate audience numbers and means metrics can’t be trusted. The ABA provides much-needed transparency.”

Meanwhile, Mumbrella’s monthly ABA audit certificate for March was issued to us today:

Mumbrella March metrics ABA


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