Pullman Melbourne on Park appoints Effie & Co to manage relaunch
Hotel Pullman Melbourne on Park has appointed PR agency Effie & Co to manage its relaunch.
The announcement:
Melbourne marketing and public relations agency Effie & Co has been appointed to launch the sophisticated renovation of one of Melbourne’s most iconic hotels after a competitive pitch involving six national agencies.
The new account follows an extremely busy period for the leading consumer lifestyle, fashion and beauty agency, with high-impact media, publicity, influencer, digital and social campaigns for leading brands such as Freedom, Camp Quality, Dita Von Teese Lingerie and MyHouse.
Pullman Melbourne on the Park General Manager Erkin Aytekin said effie&co came out ahead of an extremely high quality field.
“At the end of the day, we were extremely impressed with Effie & Co’s integrated offer, their extensive experience, and the calibre and results of previous campaigns,” Erkin said.
Effie & Co is delighted to announce Sebastian Marcs as Client Director, further boosting Effie & Co’s advertising and strategy credentials. Previously Sebastian has executed highly effective campaigns for tourism clients and globally recognised consumer brands.
Founder and Director Effie Young said the company was excited to be working on such a prestigious Melbourne landmark.
“We are thrilled to have the opportunity to support the revitalisation of such a wonderful Melbourne landmark, and to share with the Pullman team a strong faith in the recovery of the
business and leisure travel industry, which has had an extremely difficult year.”Co-founder and PR Director Stephanie Carden said Pullman Melbourne on the Park has a legacy of providing first class accommodation to busy business travellers, excited tourists and of course, being so close to the world famous MCG and the Melbourne Sports and Entertainment Precinct, sports and entertainment fans.
“The redevelopment is on track for an exciting reveal later this year, and together with the Pullman team, we promise a level of buzz and excitement befitting such a world-class hotel.”
Source: Effie & Co media release
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topics
Effie & Co
Effie Young
Erkin Aytekin
Pullman Melbourne on Park
Sebastian Marcs
Stephanie Carden
