Punkee reports record traffic for August

Junkee Media’s Punkee had its biggest ever month of traffic in August, according to data released by the youth publisher. Junkee won’t be included in the Nielsen Digital Content Ratings for August due to tagging issues. 

The announcement:

Australia’s leading youth publisher and content agency, Junkee Media, is celebrating after Punkee had its biggest month of traffic on record in August.

Punkee recorded 903K sessions in August, up 35% on the previous month according to Facebook Analytics data*, with 75% of that audience in its key demographic of under 35 year-olds 1 .

Punkee’s record-breaking month was a 21% increase on the previous highest month of traffic in August 2018 2 .

The highest performing content came from Punkee’s coverage of pop culture moments from The Bachelor, Australia’s Got Talent and The Lion King, plus stories on TikTok, festival trends and meme culture. Punkee’s video recaps of the 7th season of The Bachelor also had over 2.5M views across Facebook and YouTube in August 3 .

Punkee was named the Media Brand Of The Year at the 2018 Mumbrella Awards, and Punkee’s Editor Tahlia Pritchard has been nominated for Editor Of The Year at the 2019 Publish Awards.

Junkee Media’s Managing Editor, Rob Stott, says: “This outstanding result is a testament to the hard work Tahlia and her team have put in over the last 12 months.

They’ve established Punkee as Australia’s number one brand for the latest reality TV coverage, while expanding Punkee’s offering to cover the big issues that young Australians care about.”

*Nielsen Digital Content Ratings Monthly – Tagged data for Junkee Media has been masked for August 2019 due to service level errors, including incorrect coverage of the network.

Sources:
1. Facebook Analytics, Punkee Pixel, August 2019, Filtered by people who live in Australia
2. Google Analytics, August 2019 sessions compare to August 2018 sessions, Australian Users
n.b. Facebook Analytivcs data is not available prior to 13/9/18
3. Combined: Facebook Insights, Punkee Page, Total Video Views, August 2019, and, Youtube,
Punkee Channel, Views, August 2019.

Source: Junkee Media media release