Pure Profile to focus on higher margin markets to reverse revenue and profit falls

July 31, 2018 4:52

Troubled ASX listed research and digital advertising company Pure Profile has flagged lower profits and revenue ahead of reporting its 2018 annual results.

In a statement to the stock exchange, Pureprofile said its unaudited revenues for the 2018 financial year had fallen 2% to $52.1m and EBITDA was down 28% from $0.7m to $0.5m from the previous last year’s results.

Pure Profile executive director Andrew Edwards survived a shareholder bid to unseat him following the Cohort acquisition

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics

Pure Profile

1 COMMENTS

Hmmm 1 Aug 18

Targeting high margin markets? seem’s somewhat of a cryptic message which essentially reads “increased arbitraging and targeting low hanging fruit” – let’s feed shortermism

Would question the long term sustainability of this.

User ID not verified.