The Monkeys and Accenture encourage car owners to check their airbags in ‘Don’t Die Wondering’ campaign
The Monkeys and Accenture have encouraged car owners to get their airbags checked following the news that two out of every seven vehicles made in Australia from 1999 have faulty Takata airbags.
Created for the Federal Chamber of Automotive Industries (FCAI), the ‘Don’t Die Wondering’ campaign aims to highlight the serious consequences which drives could incur if they don’t get their airbags checked.
Collaboration with great media insight & execution is what brings great creative home to consumers. The Media Store are proud to have done just that for our new partner, the FCAI, with the Monkeys. Congratulations to everyone in this partnership, for what is such an important national awareness campaign.
then why do something so dull?
Agreed.
As for great execution, looks like some of those creative souls at Accenture Interactive found the Microsoft Clip Art button in powerpoint for the background of the landing page.
Also what’s a Scrum Master?
So the Accenture website does basically the same as https://www.productsafety.gov.au/recalls/compulsory-takata-airbag-recall/takata-airbag-recalls-list
Yep type your rego into the search on the product safety website and see what happens…