The Monkeys and Accenture encourage car owners to check their airbags in ‘Don’t Die Wondering’ campaign
The Monkeys and Accenture have encouraged car owners to get their airbags checked following the news that two out of every seven vehicles made in Australia from 1999 have faulty Takata airbags.
Created for the Federal Chamber of Automotive Industries (FCAI), the ‘Don’t Die Wondering’ campaign aims to highlight the serious consequences which drives could incur if they don’t get their airbags checked.
The campaign directs drivers to a website built by Accenture Interactive where users are able to enter their vehicle registration number to check the safety status of their airbags.
Paul McMillan, CEO at The Monkeys Melbourne, said the campaign needed to provoke a sense of urgency which would result in action.
“Don’t Die Wondering is powerful because it walks this line, supported by a well-defined behaviour change strategy that made it easier to act.
“It’s one thing to communicate a safety message, but our idea was to help facilitate it; to make it quicker and easier to find out if your airbag is dangerous. Accenture Interactive helped us create the new VIN-to-registration technology that makes checking your vehicle a seamless process.”
The ad features different people driving down various roads with a hazard sign on their steering wheel.
Peter Brewer, communications manager of Federal Chamber of Automotive Industries, added: “This campaign generated a number of challenges, not the least of which was a requirement to be brought to market in a highly accelerated timeframe, with input from multiple key stakeholders. We believe it to be a powerful and provocative message to encourage as many people as possible to check whether their vehicle is affected by this recall.”
‘Don’t Die Wondering’ will roll out across radio, print, digital and TV.
Credits:
- FCAI
Communications Manager: Peter Brewer - The Monkeys Melbourne
Chief Creative Officer: Ant Keogh
Head of Planning: Michael Derepas
Head of Production: Romanca Mundrea
Executive Creative Director: Grant Rutherford
Group Content Director: Jaimee Kerr
Content Director: Navin Arunasalam
Planning Director: Gareth Evans
Producer: Pip Heming - Art Director: Joseph Sibley
Copywriter: Hugh Gurney
Content Manager: Casey Nguyen
Digital Designer: Jess Ramsey
Designer: Renee Luri - Accenture Interactive
Managing Director: Martyn Toney
Architect: Suhel Anwar
Scrum Master: Madeleine Muscat
Creative Technologist: Lakruwan Pemasiri
Lead Full Stack Developer: Lead Full Stack Developer
Devops Engineer: Leezl Gonzales
Analytics Lead: Geetu Mehta - Production Company
The Sweetshop
Exec Producer: Edward Pontifex
Director: Joel Harmsworth
Producer: Llew Griffith
Post Production
Offline: The Editors
VFX and online: Blockhead
Music & Sound: Song Zu
Music Supervision: Ramesh Sathiah
Music Arrangement: Song Zu, Nathan Cavaleri
Sound Designer: Simon Kane & Abigail Sie
Senior Producer: Lesley Chambers
Linkedin
Collaboration with great media insight & execution is what brings great creative home to consumers. The Media Store are proud to have done just that for our new partner, the FCAI, with the Monkeys. Congratulations to everyone in this partnership, for what is such an important national awareness campaign.
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then why do something so dull?
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Agreed.
As for great execution, looks like some of those creative souls at Accenture Interactive found the Microsoft Clip Art button in powerpoint for the background of the landing page.
Also what’s a Scrum Master?
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So the Accenture website does basically the same as https://www.productsafety.gov.au/recalls/compulsory-takata-airbag-recall/takata-airbag-recalls-list
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Yep type your rego into the search on the product safety website and see what happens…
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