Pure Public Relations and New Colony offer pro-bono support to struggling Aussie businesses
To support Australian businesses doing it tough, Pure Public Relations has teamed up with New Colony to launch a $50,000 pro-bono initiative, the Impact Challenge.
The initiative invites organisations to apply for a comprehensive, custom strategy and short-term PR program at no cost, crafted by expert teams from the PR and creative agencies. The goal is to help organisation address and overcome their toughest challenges in the new year.
“We hear from our clients every day about how tough things are and this is our way of giving back,” said Molly Hyndman, head of impact at Pure Public Relations.
“With our strategic partner New Colony by our side, we are happily committing our team’s time to provide meaningful, tangible solutions for organisations that need it most.
“By dedicating our expertise, we hope to empower Australian businesses and charities to tackle real issues and build a path forward.”
Australian-registered businesses, charities, and membership organisations are encouraged to submit an application outlining the issues they’ve been facing, and the agencies will pick a winner.
Submissions should address three core elements – what the challenge is and how the agencies can help; how the business will measure success; and why the agencies should choose them.
Pure Public Relations and New Colony will draw upon their experience in purpose-driven work, to support the winning business.
Over the past twelve months alone, Pure Public Relations has contributed 20% of its revenue in rate card reductions for charities and important causes, pro bono PR work, and donations.
Submissions can be made until January 15, 2025. The winner will be picked on January 31, 2025.
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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