Pureprofile trading profits top $5m for first time
Research and data player Pureprofile today revealed a strong set of annual financial numbers despite profits for the last quarter being down on the same time the year before.
Pureprofile is showing $5m+ annual trading profit for the first time
In preliminary results released to the market today, Pureprofile said it had finished the 2025 financial year with an EBITDA (earnings before interest, taxation, depreciation and amortisation) profit of $5.2m, up 18% on FY24. Revenue was up 19% to $57.2m.
Pureprofile’s revenue grew again in FY25
However, the company’s most recent quarterly numbers suggested less momentum, with profit for the quarter of $1.3m being 13% down on the same time last year. However, quarterly revenue was up 17% to $15.3m.
The business — which was previously in serious jeopardy against a backdrop of boardroom battles and spiralling debt — has been through a five-year turnaround process under CEO Martin Filz who joined in 2020. Media veteran Michael Anderson joined as chair just over a year ago.
Filz said in commentary accompanying the ASX update: “We delivered record results, scaled our global operations, and launched new technology solutions to meet the growing demand for automated, insight driven decision making.”
Pureprofile has been attracting the support of investors during recent months with its share price growing by more than 100%. Value investor Danny Kontos has crept up the register and now holds a 19.5% stake.
In early trading today, the Pureprofile share price was down about 2%.
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Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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