News

Pureprofile reports earnings and revenue growth of more than 50%

Survey and technology company Pureprofile has reported strong earnings and revenue growth for the six months ending December 31, with the company’s earnings up 69.6% to $1.7m.

The company’s revenue was up 58.3% year-on-year to $21.9m. Programmatic lead the charge with year-on-year growth of 36.9%, from $8.4m at the end of 2015 to $11.5m in the final six months of 2016.

Pureprofile managing director and CEO Paul Chan said: “We are pleased to deliver robust revenue and profit growth. The first half delivered exciting new client wins across our business units, including Carlton United Breweries and AOL. There has been increased validation of our strategic platform investments, with Unilever choosing Pureprofile to enhance their access to insights via our innovative consumer-focused platform.”

The results, announced today, follow on from the completion of the $18m acquisition of lead generation business Cohort Global in November.

Chan said: “Cohort is very important to the group as it accelerates our strategy and significantly increases the reach of our innovative platform to large brands and millions of consumers. The integration of Cohort is proceeding well and the business is now contributing strongly to our revenue and profit.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.