Purpose, under pressure
Businesses are here to create value for customers, not just to return value to shareholders. Richard Curtis, CEO at FutureBrand Australia explains how businesses need to explore purpose, without pressure.
Purpose is a hot topic at the moment, if only because the market is cooling under the threat of some kind of recession.
Photo by D koi on Unsplash
Saturday’s Weekend Mumbo took a dive into the icy waters to explore whether some businesses and brands could soon be drowning if they cling to their purpose over profit – for others, purpose could indeed be a life raft if you hold fast long enough.
