Opinion

The death of ‘purpose-wank’?

In this outtake from The Weekend Mumbo, Damian Francis questions if purpose, or a subset of purpose, is a victim of the industry’s ongoing shifts in the shadow of economic uncertainty.

Damian Francis

April 17, 2023 8:55

The media and marketing world is in flux. New leaders bedding into roles everywhere, clients reevaluating their agency rosters all over the shop, and all of it in the shadow of economic uncertainty.

In light of this, I wanted to highlight a potential victim of the shifts.

Purpose.

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Damian Francis

Damian was editorial director at Mumbrella. He had been with the publication for more than three years, initially running event content. Damian was previously print editor of AdNews.

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