Push Collective design director jumps ship to rival agency Principals

Branding expert Rachel Terkelsen has left Push Collective after almost a decade to take a senior role at Principals.

Terkelsen has been appointed creative director at the agency’s Melbourne office, taking over from Pip Ireland who held the role for three and a half years.

Rachel Terkelsen

Ireland has taken the same role at brand strategy agency Point 3 Design.

Principals executive creative director Simon Wright said: “It’s with a heavy heart that we say goodbye to Pip who has done an outstanding job during the past three years. We wish her every success.

“Rachel comes to us with bucket loads of experience. We’re excited about the contribution she is going to make to help us grow, adapt and transition.”

Terkelsen said: “I’m looking forward to working with the strong design and creative team to really champion clever ideas that create cut-through.”


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