PwC sizes up creative agency Thinkerbell for acquisition just two months after launch

Consultancy firm PwC is reportedly in talks with the founders of nine week old creative agency Thinkerbell over a possible acquisition.

Former Cummins & Partners global chief strategy director Adam Ferrier and joint ECDs Jim Ingram and Ben Couzens’ launched the agency at the beginning of June.

Thinkerbell Founders Adam Ferrier, Jim Ingram and Ben Couzens

The trio departed Cummins & Partners in March earlier this year.

The Australian Financial Review is today reporting “well-placed ad industry sources” saying the agency has drawn the attention of Russel Howcroft, chief creative officer at PwC.

At the time of the Thinkerbell’s launch, Ferrier told Mumbrella the agency’s proposition brings “scientific inquiry and brilliant ideas to create measured magic for our clients”. 

A PwC spokesperson shared a statement with Mumbrella saying: “We are always in the market looking for opportunities that make commercial sense and add value to our clients, but we have no news to announce.”

Thinkerbell had not responded to request for comment at the time of publishing.

Thinkerbell_Mumbrella MSIX 2017


If a deal took place, it would mark one of the fastest turnarounds from launch to acquisition in Australian agency history.

All of the traditional accounting consultancies have been investing heavily in marketing capabilities as they attempt to diversify their offerings. In May, global professional services company Accenture bought independent creative agency The Monkeys and sister design business Maud, a deal which was later revealed to be worth $63m.

The appetite for independent agency acquisitions was also underlined by this week’s purchase of The Works by RXP.



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