PwC’s Megan Brownlow to present Entertainment & Media Outlook at Mumbrella360, plus more sessions announced

PwC national industry leader for Telecommunications, Media & Technology (TMT) and Entertainment & Media Outlook editor, Megan Brownlow, will return to Mumbrella360 to present the PwC Entertainment & Media Outlook 2018-2022. She joins other speakers recently confirmed including representatives from The Woolmark Company, Junkee, Nine, Kin Community and Principals.

megan brownlow Keynote – Blurring: What Business Are You in Now? Australia’s biggest media & marketing conference Mumbrella 360

Brownlow will return to Mumbrella360 to present the PwC Entertainment & Media Outlook 2018-2022

Brownlow, who edits the Outlook, will take to the stage to reveal the trends and expectations of the media industry across multiple sectors. The Outlook has become the authoritative overview of the state of play and future prospects of the media and entertainment industry.

Attendees of the session will all receive a complimentary digital copy of the Outlook.

Mumbrella360 will take place at the Hilton Hotel in Sydney on June 12-14 with the first day dedicated to networking. Earlybird tickets are on sale now.

The Woolmark Company’s Madden and Start VR’s Stevens will discuss VR and the results of campaigns they have executed

Virtual reality will also be a significant talking point at Mumbrella360. Damian Madden, global digital manager at The Woolmark Company will join managing director of Start VR, Angus Stevens, to reveal how they created an interactive fashion photoshoot that took users right inside the garments themselves. They will also discuss the results and how these learnings have influenced their thoughts on the future of VR and innovation in the fashion space.

Social video’s growth, engagement and loyalty will be debated in the first of two panels just announced. Liz Ferguson, managing director of Kin Community Australia, will be joined by YouTube creator, Tina Yong, group content strategy director at Nine, Lizzie Young, Neil Ackland, the CEO and founder at Junkee Media, and Rick Matthews, head of international at Kin Community.

Liz Ferguson Mumbrella360 2018

Kin Community’s Ferguson will lead a panel discussing social video and its impact on marketing

The panel will focus on the perception and worth of video reach and engagement, how social video is speaking to younger audiences and how native video creators are using their authentic connections to grow global businesses.

In the other confirmed panel, John Ford, CEO of The One Centre, will discuss whether the startup and innovation economy is forgetting marketing and advertising. He’ll be joined by Nick Miller, investment director at Blue Sky Equity, Rebecca Shears, CMO of OFX and Chris Gillespie, the co-founder of Arenberg.

John Ford_Mumbrella360 2018

The One Centre’s Ford will lead a panel looking into why startups are not spending more on marketing

The rise of high-growth, knowledge-intensive businesses presents an unprecedented opportunity for the marcomms industry. Yet of the $1bn invested to support new products going to market, just a fraction is spent on branding and marketing. Ford and company will attempt to get to the bottom of why this is and what can be done about it.

Disruption will take centre stage again in a session revealing exclusive research on the most authentic brands in Australia. Wayde Bull, founding partner of Principals, will present the 2018 findings of the Brand Alpha study.

Bull will reveal exclusive research on the findings of the Brand Alpha study into authentic brands and their power

The study gauges the most authentic brands in the Australian market with a deep-dive on disruptive brands. Brand Alpha is an ongoing research piece conducted multiple times throughout the year. It has been running for more than 10 years with a minimum of 300 nationally representative respondents per wave.

Other recently confirmed sessions include presentations from NIDA, the BBC, and Posterscope.

Mumbrella360 runs over three days starting with the networking day on June 12 before launching into two days of conference content on June 13 and 14. It takes place at the Hilton Hotel in Sydney with earlybird tickets on sale now.


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