PZ Cussons appoints Havas Melbourne to creative account
Melbourne-based consumer goods business PZ Cussons has appointed Havas Melbourne to its creative account, effective immediately.
Havas will be working across a number of core brands. PZ Cussons’ brands include Five AM yoghurt, Imperial Leather soap, and Morning Fresh dishwashing liquid.
The PZ Cussons portfolio
“We’ve been impressed with the calibre of the strategic approach and creative credentials presented by Havas Melbourne on initial projects and they have proven that they can work seamlessly with our marketing team, so we are thrilled to evolve the partnership by engaging them across more brands,” said Shaun Peverill, PZ Cussons’ ANZ marketing director.
Havas Melbourne group managing director, Matt Houltham, added that it’s “been a pleasure getting to know the PZ Cussons team” and the partnership is a “good cultural fit”.
“The brand portfolio also has strong brands with diverse challenges and opportunities where we can really make a difference, so we are thrilled to cement the relationship,” Houltham said.
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
Linkedin