Q Ltd launches Great Promotions
Digital marketing group Q Ltd has unveiled its new offering – a digital promotions platform.
The announcement:
Q Ltd the digital marketing group (ASX:QXQ) has launched Great Promotions, a comprehensive digital promotions service built around a powerful promotions platform that will streamline all aspects of a company’s digital promotions’ campaign.
The Great Promotions technology platform is designed to add an interactive element to sales promotions and lead generation campaigns by facilitating online games, competitions, scratch cards, instant win and a range of other customer experiences.
The platform is designed to help marketing departments and agencies with all aspects of digital promotions including design and build, hosting, legal and fulfillment, campaign management and reporting services.
Jon Ostler, CEO of Q Ltd (Sydney) said he is excited about the launch of the Great Promotions platform and service.
“We identified an opportunity in the market to not only provide a suite of advanced promotional tools but also to help corporations who need a fail-safe solution that meets all their privacy and data protection requirements and other legal obligations relating to promotions,” Mr Ostler said.
The original technology platform was developed by Keyway Worldwide who have operated and developed it successfully over the past seven years powering many high profile promotions including: Weet-Bix, Microsoft, Woolworths, NRMA, Jacob’s Creek and Pirelli.
“Q Ltd has worked with Keyway for many years and so when the opportunity arose to purchase the technology Q Ltd snapped it up, along with securing the system’s creator and technical director Stephen Dolier.”
The Great Promotions platform is incredibly reliable as it’s externally audited and holds ISO/IEC 27001:2006 certification. The platform is pre-approved by all Australian state regulators, and a number of promotion underwriters including Lloyds.
“All too often big brand promotions are run on systems that are vulnerable to fraud and hacking, fail to scale to peaks in traffic, have inadequate redundancy and backups and do not meet high enough standards of data protection.”
Mr Ostler believes that the need for trustworthy and intelligent promotional technology platforms is becoming more of a priority as the scope for promotions evolves.
“With the ongoing growth of internet and mobile usage, we believe that every promotion will have a digital element and that advertisers will recognise that a truly successful digital promotion requires specialist expertise and robust technology,” Mr Ostler said.
The platform’s list of features is extensive including: Instant Win, Scratch Cards, Rank & Win, Q & A, Trivia, Leader Board, Sports Tipping, Interactive Games, Unique Entry Codes, Coupons, Tell a Friend and Social Media Integration.
Source: Q Ltd press release
