Qantas announces agency review to expand roster
Qantas has commenced a review of its creative and media agencies developing a short list which includes agencies on its current roster, M&C Saatchi, Ogilvy, Zenith Optimedia, Mojo and Wonder.
The review will focus on strategic and creative capabilities relative to the airline, including retail experience and campaign success.
Tom Dery, M&C Saatchi worlwide chairman said: “It is perfectly understandable that Qantas, after 16 years, should review its agency structure and roster.”
“The next five years will be exciting and challenging for Qantas and we look forward to the potential of us moving with them into the future,” he said.
Qantas really needs to evaluate their operations, logistics, & customer support before looking into their comms agencies.. you can’t polish a turd.
I can’t even begin to understand their scheduling of flights from Melbourne to Sydney last night, i.e.: flights delayed for more than 22hrs+…
@The Prive,
melbourne was hit by a storm and everything shut down.
maybe, sometimes, Qantas isn’t to blame.
@ not a QF apologist..
Storm – understandable.
A flight scheduled for later flies out before you; you then wait 24hrs to leave the city – not so much.
So… Are the existing agencies wondering how thin their slice is about to become?
Must agree with @ThePrive.
My last few flights with QF, especially international, have been shockers….delays due to maintenance seems to have been a problem nearly all the time, perfunctory service,ordinary food.
Mind you, the advertising is getting pretty tired too.