News

Qantas asks Australians to name new Dreamliner fleet

Qantas is putting the name of its new Boeing 787-9 Dreamliner fleet in the hands of consumers, calling on Australians to select a name for each of the 787s.

Australians are now able to suggest names for the fleet online, allowing them to enter up to eight different names, one for each of the 787s.

A shortlist of 24 will be released with the public asked to vote for their favourite before the final eight are announced.

Previously Qantas’ naming conventions have included Australian capital cities and centres, Australian birds, Australians towns and Australian aviation pioneers.

Qantas Group CEO Alan Joyce said the airline had a tradition of naming aircraft for symbolic and sentimental reasons.

Joyce said:“Reflecting the importance of the Dreamliner to the national carrier, we’re naming these eight aircraft after Australian icons.

“And we want Australians to help us choose the names. They can be people, places or things, so long as they reflect the true Spirit of Australia.

“Whether it’s a notable person, a ground breaking invention, a saying, or a landmark – we want eight icons that, together, reflect the depth and breadth of this place we all call home,” he said.

Qantas has offered suggestions including Bondi Beach, Lamington, Don Bradman, and badagarang, kangaroo in the Dharug language of the Eora nation.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.