Qantas asks staff what equality means to them

Qantas has unveiled its latest work in the lead up to the Sydney Gay and Lesbian Mardi Gras, posing the question: ‘What does quality mean to you?’, to their staff.


The ad sees flight-attendants, captains, corporate staff and ground crew offering their definition, with words like ‘opportunity,’ ‘freedom’, ‘fairness’ and ‘strength.’

A social component of the campaign has also launched, with people posting photos of what equality means to them with the hashtag #equalityis.

As part of the campaign, the airline has started a competition, offering two return flights to Sydney and a VIP viewing of the Mardi Gras parade. Runners-up will receive Mardi Gras pyjamas.

The new work will run in the lead up to the Sydney Mardi Gras with additional components of the campaign to come closer to the event.


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