Qantas barred from advertising in the Financial Review, after Virgin named ‘preferred airline’

QantasQantas has been told by Fairfax that its advertising dollars will not be welcome at the Australian Financial Review after the publisher struck an agreement for Virgin Australia to become its “preferred airline”.

The airline has been frozen out from advertising with the AFR for six months, following the Virgin deal in an unusual agreement that will further sour already strained relations between Qantas and Fairfax.

While the ad ban is not thought to have extended to the Sydney Morning Herald or The Age, Qantas has not directed ad money to either publication for some time amid clashes over what the airline has considered to be overly negative reporting.

Qantas is understood to have no particular grievance with the AFR and has, from time to time, continued to place ads in the business tabloid. A restaurant awards program launched by the AFR last month continues to be supported by Qantas and Vittoria Coffee.

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