AustralianSuper encourages retirees to turn their super into retirement income in new ad
Superannuation company AustralianSuper is encouraging retirees to turn their super into a retirement income to top up their aged pension in a new campaign.
The TV and cinema ad, created by The Shannon Company, features a husband telling his wife that they need to be more economical around the home as he approaches retirement before pulling her into the shower with him to ‘get fiscal’.
https://www.youtube.com/watch?v=8_s99RBRDU8
AustralianSuper group executive of marketing and corporate affairs Georgina Williams said: “The film will appeal to all of us who are young-at-heart, as we hope does our commercial – not only making us laugh, but also challenging us to think seriously about how an ongoing income stream could improve our retirement.
“Until now, most people have been told that a retirement income product was only for those with super balances of half a million dollars or more. That’s just not true. Our campaign shows that even relatively low super balances can be added to the government age pension to provide a more comfortable lifestyle in retirement. It’s about making the most of whatever you have.”
It is running across TV and cinema with digital support and direct mail.
I think this ad is seriously creepy. I hate it and hope I never have to see it again!
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