Christopher Walken gets active in campaign launching Qantas’ new health insurance
Qantas has launched its new health insurance, in partnership with NIB, recruiting Hollywood star Christopher Walken to front the campaign which plays on his name to encourage customers to be more active.
The ad, the first for Qantas from With Collective, is set in a theatre and starts with the line ‘Here’s Christopher Walken’ with the star walking on stage, moving onto him getting more active running, boxing and dancing.
It promotes the airline’s health insurance wellness program, endorsed by The National Heart Foundation, which allows Frequent Flyers to earn points by being active, as demonstrated by Walken.
The campaign is running across TV, cinema, airports, outdoor and online.
It is the first campaign from With Collective since Qantas reshuffled its creative agency roster at the end of last year, appointing With Collective, The Monkeys and BWM Dentsu.
Qantas Assure health insurance is powered by NIB.
Agency credits:
WiTH Collective.
- Justin Hind – Chief Executive Officer
- Steve Coll – Chief Creative Officer
- Nicole Hetherington – Associate Creative Director
- Simon Fowler – Associate Creative Director
- Adam Parsons – Client Services Director
- Laura Glendinning – Account Director
- Kristie Beattie – Account Manager
- Sarah Cloutier – Senior Producer
Finch
- Rob Galluzzo – Executive Producer / Founder
- Nick Ball – Director
- Camilla Denhert – Producer
Qantas executive manager, group brand and marketing/CMO Stephanie Tully is speaking at Mumbrella’s Travel Marketing Summit which is being held in Sydney next Wednesday, April 6. To find out more on the Summit’s program click here, to book tickets click here.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Was this done before or after the Walken closet gag?
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Love this. Great work!
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The world’s most pretentious pun. Was expecting more from Mr. Coll
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Nicely done. Love a witty bit of copy. 🙂
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Love. Great work.
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How could you not have Christopher Walken talkin’ – one of the most distinct voices in the history of world cinema? See Kia Optima ad from this year’s Super Bowl
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Geez, nib are pumping out the white label health insurance to balance their books with oldies.
The ad kept me engaged. Quite removed from Qantas though.
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Chris can dance, so that’s certainly something to leverage, however, how might Walken himself have put what seems like a glaring oversight (or economisation by the client, perhaps?):
To use . . . me . . . . in an ad . . . and . . .. not use my voice . . . . not to mention . . . my distinctive … phrasing … seems to me . . . to overlook …. my most distinctive … and indeed endearing …. and most memorable characteristic . . . I feel sorry for these guys . .. but gee . . they really showed me a good time . . . in Sydney.
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love it
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‘lookin’ forward to the release of the “Talken” ad to silence all you critics…(cue sound of CD’s kicking themselves).
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I wish my brand had this kind of money to spend for one of their sub-products.
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needed to hear his voice big time. What a waste
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I am pleased to see that someone appreciates this ad. I think it is forced, over simplistic, lame and juvenile. Very obvious, very poor, and for a company that laid off workers to save money, I bet it cost a bomb.
Walkin = Walking? If so, then Whistle = Pistol.
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Am I supposed to laugh?
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Great piece of creative but is anyone else confused by qantas and health insurance. Would be a terrific in fligjt video to help dvt
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Really good and him not talking makes it for me. Very cool!
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I doubt this will achieve good results for Qantas.
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