Christopher Walken gets active in campaign launching Qantas’ new health insurance

Qantas has launched its new health insurance, in partnership with NIB, recruiting Hollywood star Christopher Walken to front the campaign which plays on his name to encourage customers to be more active.

The ad, the first for Qantas from With Collective, is set in a theatre and starts with the line ‘Here’s Christopher Walken’ with the star walking on stage, moving onto him getting more active running, boxing and dancing.

It promotes the airline’s health insurance wellness program, endorsed by The National Heart Foundation, which allows Frequent Flyers to earn points by being active, as demonstrated by Walken.

The campaign is running across TV, cinema, airports, outdoor and online.

It is the first campaign from With Collective since Qantas reshuffled its creative agency roster at the end of last year, appointing With Collective, The Monkeys and BWM Dentsu.

Qantas Assure health insurance is powered by NIB.

Agency credits:

WiTH Collective.

  • Justin Hind – Chief Executive Officer
  • Steve Coll – Chief Creative Officer
  • Nicole Hetherington – Associate Creative Director
  • Simon Fowler – Associate Creative Director
  • Adam Parsons – Client Services Director
  • Laura Glendinning – Account Director
  • Kristie Beattie – Account Manager
  • Sarah Cloutier – Senior Producer


  • Rob Galluzzo  – Executive Producer / Founder
  • Nick Ball – Director
  • Camilla Denhert – Producer

Qantas executive manager, group brand and marketing/CMO Stephanie Tully is speaking at Mumbrella’s Travel Marketing Summit which is being held in Sydney next Wednesday, April 6. To find out more on the Summit’s program click here, to book tickets click here.
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