Qantas gears up to unveil latest I Still Call Australia Home campaign

The latest reworking of Qantas’ celebrated anthem I Still Call Australia Home is to be the subject of an hour-long special on Seven next weekend.  

The Peter Allen tune has been used in several different forms by Qantas for more than a decade in what has been one of Australia’s most enduring ad campaigns.

The most celebrated story behind the ad saw then Qantas marketing boss Geoff Dixon call adman John Singleton over Christmas 1997 after seeing the National Boys Choir peform carols in Canberra.

The resulting extravaganza saw the airline invest $3m in having choirs singing in several major cities around the world culminating in a three minute version first broadcast during the 1998 Commonwealth Games.

The new version – which will be unveiled during Saturday’s broadcast – will be the first since Dixon left the airline.

It features Jennifer Hawkins, Tom Williams and Ernie Dingo travelling Australia for the making of the video.

The weight given  to the ad is underlined by the fact that this is not the first time a TV network has aired a documentary around the unveiling of a new version. Last time round, it was on Ten.

The show – called Coming Home – goes out on Seven next Saturday at 6.30pm.


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