Qantas launches third ‘Feels like Home’ rendition inspired by Neil Lawrence
Qantas has released its third ‘Feels like Home’ campaign, inspired by former creative director Neil Lawrence.
Backed to the soundtrack of Martha Marlow’s version of Randy Newman’s song ‘Feels Like Home’, the two-minute films again capture the essence of family and homecoming.
Created by The Monkeys and based on a real family, the two-minute piece unveils the story of Perth couple Anna and Michael and their two young girls.
The video begins with a hint of sadness as Michael leaves his family to go on a work trip, showing Anna and her two young daughters video chatting with her mother Jackie from Bristol.
As the film continues Anna is surprised with Qantas tickets upon Michael’s return, allowing the family to go and visit her mother Jackie in Bristol.
Taken on the Qantas Dreamliner the two-minute film pays tribute to the original campaign created by Lawrence and the real stories of Qantas travellers.
Lawrence died while on a surfing holiday with his family in the Maldives in July 2015.
Justin Drape, The Monkeys’ co-founder and chief creative officer, said in a statement: “The late Neil Lawrence, Mark Molloy and the Qantas team started this campaign with beautiful emotional stories that have resonated with all Australians who travel.
“With the Charlton family and Imogen’s and Michael’s story, we wanted to continue this type of storytelling while also showing what it means to be able to fly directly between Australia and London.”
https://www.youtube.com/watch?v=WUHlL1gbr8E
Olivia Writh, Qantas’ group executive for brand, marketing and corporate affairs, said: “The Kangaroo Route to the UK has had special meaning for Australian travellers since Qantas first flew to London the 1940s.
“With this new series of Feels Like Home, we wanted to capture the memories and emotions that Australians associate with the Kangaroo Route, but also look ahead to a new era with our non-stop Perth-London flights. We think it does a beautiful job of exploring the significance of linking Australians directly to the UK for the first time, focusing on real people and experiences.
“Qantas invests heavily in promoting Australia as a tourist destination and the campaign, which is also running in the UK, also shows some of the fantastic places travelers can visit in Western Australia in a single hop,” she said in a statement.
CREDITS:
CREATIVE AGENCY
Creative agency: The Monkeys
Co-Founder and Chief Creative Officer: Justin Drape
Senior Creative: Scott Dettrick
Copywriters: Chelsea Parks & Hugh Gurney
Executive Planning Director/Partner: Fabio Buresti
Head of Planning: Michael Hogg
Managing Partner: Matt Michael
Group Content Director: Humphrey Taylor
Content Director: Samantha Heckendorf
Content Manager: Tim Leathart
Head of Production: Thea Carone
Senior Integrated Producer: Sally Lankshear
Executive digital producer: Sabrina Riedel
Designers: Melissa Watson, Eva Godeny & Lauren Elliot
PRODUCTION AGENCY
Production Company: Exit Films
Director: Glendyn Ivin & Mark Molloy
Producer: Karen Sproul
Production Managers: Jacquie Riley & Samantha Lombardo
DOP: Germain McMicking
2nd unit DP: Sam Chiplin
Casting: Kirsty McGregor, McGregor Casting
Production Designer: Pete Baxter
Edit House: The Butchery
Editors: Jack Hutchings & Rohan Zerna
Post Production: Alt.vfx
MUSIC & SOUND
Original composition by Randy Newman
Administered by: Universal Music Publishing Pty Ltd
Music Director: Ramesh Sathiah & Mark Rivett
Vocals & Guitar: Martha Marlow
String Arrangement: Jonathan Zwartz
Sound Designer: Simon Kane
Executive Producer: Katrina Aquilia
Photographer: Paul Blackmore
Behind the scenes photographer (UK): Richard Wadey
MEDIA AGENCY:
Media Agency: OMD
Business Director: Dorothee Gomez
Account Director: James Graff
Account Director: Eimear Hughes
Trading Director: Anastasia Nicholas
Account Executive: Christian Bendelack
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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nice ad!
fast forward 5 years when she shouts at him when he calls for being away in London staying in a hotel, flying business class and watching movies while she’s stuck at home with two feral kids
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This is a bit odd. As a Brit who has moved backed to England it made me thankful I live close to my mum and not a plane ride away! Also if only travelling with two kids was that calm and idyllic ?
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I think it’s about time Qantas got an Australian CEO and remember where home is!
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