Greenpeace asks passers-by to take action on climate change in Sydney installation
Greenpeace has launched an installation on Pitt Street Mall in Sydney to raise awareness for climate change.
Ogilvy and Greenpeace have created a standing exhibit which displays a polar bear sitting on top of a melting iceberg, partnered with a message asking passers-by to agree to take action on climate change.
The standing activation in front of Westfield also shows the drips eroding the polar bear’s home until one passer-by interacts with the display.
Once someone touches the display the drips will slow down and freeze in the air, flowing back into the iceberg.
Nic Senton, Greenpeace campaigner, said in a statement: “One of the challenges of climate change is that people find it difficult to see the effect their efforts have on such a huge, global problem.
“Today we are excited about the opportunity to show people how their actions can quickly add up to slow, freeze, and even begin to reverse the damage done to our environment.
“As a passer-by gets involved, the melting starts to slow down. And as more and more people get involved, their efforts make a visible difference in the fight against climate change,” he said.
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Would’ve been better in summer.
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