The Hallway creates Qantas series on Lions Tour
Qantas and Microsoft search engine Bing have launched a five episode branded content series to coincide with the British and Irish Lions Rugby Tour.
The Mane Event created by The Hallway follows four die hard Lions fans, an Englishman, Welshman, Irishman and a Scot as they travel around Australia taking on local Wallabies fans in a series of unusual challenges that test their skill, determination and pride.
The series follows ‘The Great Crusade’ by Wonder which won gold and silver awards at Mumbrella and Encore Magazine’s Festival of Branded Entertainment in 2012, as well as the Gold Lion for branded entertainment at Cannes and a silver in the Australasian Branded Entertainment Awards.
The host can make or break these initiatives. They are in very good hands with Rob Carlton. Very, very good choice in my books. And I must say a more interesting premise than the great crusade.