Qantas loses colour in campaign to drive blood donations

Qantas has stepped up to help the Australian Red Cross attract new blood donations with a campaign that has seen the airline fade out the red As from its name and the O from its sell line, Spirit Of Australia, on its website and social media channels.

The move is part of a global initiative by the Red Cross to highlight the need for people to keep donating blood or run the risk of blood type availability running out.

https://www.youtube.com/watch?v=oB-Xep4y40k

Using the line “Can you help fill the gaps?” the campaign is being supported by a 15-second online film promotion simply asking “Give Blood. Save Lives” and promoting the campaign’s hashtag #missingtype.