Qantas loses colour in campaign to drive blood donations

Qantas has stepped up to help the Australian Red Cross attract new blood donations with a campaign that has seen the airline fade out the red As from its name and the O from its sell line, Spirit Of Australia, on its website and social media channels.

Qantas Red CrossThe move is part of a global initiative by the Red Cross to highlight the need for people to keep donating blood or run the risk of blood type availability running out.

Using the line “Can you help fill the gaps?” the campaign is being supported by a 15-second online film promotion simply asking “Give Blood. Save Lives” and promoting the campaign’s hashtag #missingtype.

The campaign also highlights that Australians need 25,000 donations per week.



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