Qantas is building a life-sized aircraft out of sand in a publicity stunt to mark its return to the Gold Coast.
Qantas suspended flights to Gold Coast in 2008, making way for its low-cost carrier JetStar.
The sand sculpture, which takes the shape of a Qantas B737-800 with a flight deck, six rows of seats, pilots and passengers, is being sculpted at Customs House, Circular Quay in Sydney.
Channel Nine weatherman Steve Jacobs and Dame Edna feature in the sculpture, which will be around until this Friday, 8 February.
Sydney agency Wonder was behind the campaign.
A competition is running alongside the stunt, with Qantas giving its Facebook fans the chance to win flights to the Gold Coast by answering the question, in 25 words or less: “why you would like to go the Gold Coast on your next Holiday.”
Qantas is also launching a retail offer, flying customers from Sydney to the Gold Coast for $89 one way in economy.