News Qantas: To all those who believe anything is possible July 28, 2012 3:40 by Tim Burrowes 5 Qantas has released the Olympic-themed version of its new ad campaign. The ad – the latest featuring its new You’re The Reason We Fly positioning – features Australian competitors in lonely early morning practice. The campaign has been created by ad agency Publicis Mojo with the soundtrack by Silverchair’s Daniel Johns. It features Olympians Bernard Tomic, Matt Goss, Kelly Cartwright, Courtney Atkinson, Steve Hooker and Leisel Jones. The airline has also released audio of the inflight PA announcement to basketballer Lauren Jackson’s parents that their daughter had been selected to carry the Australian flag into the stadium. Tim Burrowes Tim Burrowes is the founder and content director of Mumbrella. He's written about media and marketing in Australia, the Middle East and the UK. topics Advertising, Olympics, Publicis Mojo, Qantas Share Tweet Share Comments: 5 Add Comment Ann 28 Jul 12 Qantas could invest their marketing $$ into service and get bigger bang for the buck, much bigger bang Reply Groucho 29 Jul 12 If anything is possible how come Qantas advertising is such cliched crap? Reply Niklas 30 Jul 12 Ann, Qantas provides great service. I have tried 20 different airlines and Qantas is topped by a rare few. But they are up in the top 10-15% definitely. I suggest you try a flight with China Southern, BA or AA and you will suddenly think higher of the flying Kangaroo. Especially if you ever loose your luggage or find yourself in a situation when you REALLY need service. Reply Doug 30 Jul 12 Anyone as freaked out as me about how low their planes are flying for this? Reply Rodney A Smith 30 Jul 12 I did get to see an early release of the new Qantas promo stuff. The soundtrack had instant appeal, while a long way from I Still Call Australia Home, it mature and I think does hit the mark about what makes the Aussie character. No gimmicks, no jumping people, no glam hosties & captains, just good every day down to earth situations that are very appealing. I also flew with Qantas over the weekend & when you see the entire campaign rolled it works. The images and music are great, it shows I think that Qantas understand their market in a low key comfortable fashion, that a little bit ‘nice’. Reply Have your say Name Email Address (optional) Website (optional) ADVERTISEMENT Most Discussed 122 Comments Sky News drops Outsiders from schedule after sacking of Mark Latham 50 Comments Sky News sacks Mark Latham and refuses to say whether Outsiders will remain on air 48 Comments Why that Pepsi ad isn’t as bad as you think it is 37 Comments 457 visa axing to hurt PR industry with ‘PR manager’ to be removed from temporary visa list 35 Comments Job cuts, one brand and the future: Will Fairfax get it right this time around?