Qantas: To all those who believe anything is possible

qantas olympicsQantas has released the Olympic-themed version of its new ad campaign.

The ad – the latest featuring its new You’re The Reason We Fly positioning – features Australian competitors in lonely early morning practice.

The campaign has been created by ad agency Publicis Mojo with the soundtrack by Silverchair’s Daniel Johns. It features Olympians Bernard Tomic, Matt Goss, Kelly Cartwright, Courtney Atkinson, Steve Hooker and Leisel Jones.

The airline has also released audio of the inflight PA announcement to basketballer Lauren Jackson’s parents that their daughter had been selected to carry the Australian flag into the stadium.



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