Asics and the Wallabies launch open letter to galvanise fans ahead of international campaign

The Qantas Wallabies have sent an “open letter to any fan of Australian rugby” asking them how much they want to win in a new campaign from Asics ahead of the 2016 international rugby season.

In the one-minute long TVC a moody voiceover challenges fans set to images of players including Israel Folau, Kurtley Beale and Stephen Moore taking part in workouts like running up a big flight of steps asking “do you want it more than taking the lift?”.

The spot by Infinity Squared ends by telling them “if you really want it, pull on the gold”.

https://www.youtube.com/watch?v=D0rZv8Ll–w