Qantas’s fight with the AFR is off course for a progressive brand

May 11, 2023 11:16

Welcome to a Thursday update from Unmade. Today, why brands boycotting the press never ends well, and yet another slip on The Unmade Index

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No brand upside for the Qantas battle with the AFR

Image: Midjourney | Prompt: “A comically angry Alan Joyce, boss of Qantas, in his office, waving his fist at a copy of The Australian Financial Review newspaper on his desk. His face is red with anger. Behind him is an airport runway, with battered old Qantas planes lined up. All drawn in a colourful cartoon style” AI can’t do fingers (or planes) yet

Tim Burrowes writes:

In the last few days, outgoing Qantas boss Alan Joyce has thrown his toys out of the pram.

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tim-burrowes

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Unmade Substack

1 COMMENTS

Gavin 11 May 23

“At some point, the newspapers will no doubt be allowed to quietly return” – quietly on the Qantas side. I’m sure the AFR will run a diary item when it happens 🙂

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