QBE Insurance channels the ’80s with Blondie in new campaign from Core

Blondie’s smash 1980 hit ‘Call Me’ has been tapped by insurer QBE for its latest campaign, twisting the lyrics to acknowledge that consumers now click more often than they call.

Sydney agency Core is behind the campaign using animation to show off QBE’s commitment to its customers.

The campaign continues with the computer animated theme first introduced by QBE last year with the line 100% Commitment.

Christian Finucane, founder and creative partner at Core said: “Call Me is an anthemic song and brings to life QBE’s ongoing commitment to their customers. We’re delighted with the outcome.”

QBE – Call Me or Click! from Core on Vimeo.

Credits:
Client: QBE Insurance
General Manager, Marketing: Bettina Pidcock,
National Marketing Manager: Gabby Tyler
Team Leader B2C: Rob Jones
Creative Agency: Core
Creative Partners & Founders: Christian Finucane and Jon Skinner
Copywriter: Jon Skinner, Anthony Ortuso
Art Director: Christian Finucane, Jari Kennedy
Strategy Director: Simon Rich
Designer: Kent Stewart
Account Director: Rebecca Scott
Account Manager: Lucy Almond
Account Executive: Joey Rosslind
Production: Kirsten Caly
Production House: Mighty Nice
Director: Alex Grigg
ECD: Darren Price
CD: Softly Dunstan
Head of Production:  Gabrielle Joosten, Jane Reynolds
Music and Sound: Sonar

Simon Canning

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

topics Core insurance QBE

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Comments: 2

Michael W 1 Mar 16

A very good ad, well done.

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Jackie 17 Mar 16

Who is the singer singing this song ?

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