QBE Insurance tops YouGov’s Biggest Brand Movers list for February
QBE Insurance has topped YouGov’s ‘Biggest Brand Movers’ Australia list for the month of February, thanks in part to its renewed sponsorship of the NSW Swifts.
The Biggest Brand Movers list is a monthly reporting series derived from YouGov’s syndicated brand tracker, BrandIndex. The list ranks the top 10 brands that have registered the most statistically significant month-on-month upticks in consumer perception according to 13 key metrics.
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The metrics covered by the report are split into three categories: media and communications metrics (aided brand awareness, ad awareness, word of mouth exposure and buzz), brand perception metrics (general impression, customer satisfaction, quality, value, recommendation and corporate reputation) and purchase funnel metrics (consideration, purchase intent, current customer).
In February, QBE managed to make gains in seven of the 13 BrandIndex metrics compared to its January performance, picking up in word of mouth exposure, buzz, general impression, value, customer satisfaction, recommendation and quality.
Automotive brands Chevrolet, Daihatsu and Chrysler all had strong months, taking up the next three spots, respectively. Chevrolet and Daihatsu saw uplift in eight and seven metrics respectively, across all three categories, while Chrysler saw improvements in six metrics across the media and communications and purchase funnel categories.
Skincare brand QV rounded out the top five, making gains in four metrics in the media communication and brand perception categories.
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