QBE Insurance tops YouGov’s Biggest Brand Movers list for February

Kalila Welch

March 22, 2023 9:56

QBE Insurance has topped YouGov’s ‘Biggest Brand Movers’ Australia list for the month of February, thanks in part to its renewed sponsorship of the NSW Swifts.

The Biggest Brand Movers list is a monthly reporting series derived from YouGov’s syndicated brand tracker, BrandIndex. The list ranks the top 10 brands that have registered the most statistically significant month-on-month upticks in consumer perception according to 13 key metrics.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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