QBE focus on ‘100 per cent commitment’ position in new campaign from Core

QBE Australia is focusing on its ‘100 per cent commitment’ positioning in the first integrated campaign from newly-appointed creative agency Core who won the account last October following a pitch.

Tasked with growing the insurers presence in the competitive insurance category, the animated campaign uses exaggerated scenarios that consumers could potentially encounter to focus on QBE’s ‘100 per cent commitment’ positioning.

Christian Finucane, creative partner at Core, said: “Brands need to standout from the pack whenn it comes to insurance advertising and this campaign delivers differentiation compared to the other work in this category. This was the idea that was presented during the pitch and we’re delighted to see that QBE has brought it to life.”

The campaign is running across TV, outdoor, radio and digital.

Jenny Boddington, executive general manager responsible for marketing at QBE Australia, said: “We’re excited to be launching this new campaign that has QBE’s 100 per cent commitment to helping our customers at its heart. Core has done an excellent job in creating a campaign that will help to position us as a differentiated option for consumers in a highly engaging and memorable way.”


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