Qld discourages drink driving by encouraging people to make their place their ‘Mate’s Motel’
The Queensland Government’s department of transport and main roads is discouraging drink driving over the holiday period by suggesting Queenslanders should stay over at friend’s houses rather than risk driving home.
Created by BCM, the campaign asks Queenslanders to make their place their ‘Mate’s Motel’, with the spot featuring a man preparing his house for a number of guests.
It runs across TV, outdoor, radio, social, online with a web app, that lets people design their own personalised motel sign, complementing the campaign
Credits:
- Agency: BCM
- Client: Queensland Government Department of Transport and Main Roads
- Client contacts: Karen Pond and Kerrie Tregenza
- Account Service: Kevin Moreland, Shelley Lewis, Elise Harper
- Creative Director: Peter Goodall
- Art Director: Mike Rolfe
- Writer: Peter Goodall
- Agency Producer: Shane Ford
- Director: Miles Murphy
- Producer: Andrew Wareham
- Production: Taxi Film Production
- Animation and Post Production: Cutting Edge
- Digital Creative Director: Steve Mair
- Digital Producer: Anna Smith
- Digital Designer: Steve Mair
- Digital Developer: Julian Thomas
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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