QLD Gov launches campaign from Khemistry to convince doubters to get COVID vaccine

The Queensland Government has launched a multi-channel push to increase vaccination rates with an ad campaign highlighting the joys people will experience once they get jabbed.

Under the banner, ‘For the love of’, the campaign, created by Brisbane agency Khemistry, reminds Queenslanders that the only way they will enjoy the things they love is to get vaccinated and prevent the spread of COVID.

Health officials said they hope the ads will convince those still reluctant to get the vaccination to roll up their sleeves.