Sneezing outdoor GSK ad reacts to draughts

July 26, 2017 3:52

APN Outdoor has launched a series of interactive outdoor ads on its XtrackTV train station panels featuring a giant nose that sneezes when a gust of wind blows through the tunnel.

Wind gusts trigger the outdoor ad’s nose to sneeze

The campaign for GSK’s Otrivin nasal spray is running on the panels in the Sydney network and APN Outdoor is calling it a first for the Australian outdoor industry.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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