Sneezing outdoor GSK ad reacts to draughts

APN Outdoor has launched a series of interactive outdoor ads on its XtrackTV train station panels featuring a giant nose that sneezes when a gust of wind blows through the tunnel.

Wind gusts trigger the outdoor ad’s nose to sneeze

The campaign for GSK’s Otrivin nasal spray is running on the panels in the Sydney network and APN Outdoor is calling it a first for the Australian outdoor industry. 

APN Outdoor general manager of sales, Mark Fairhurst noted that agencies were beginning to find new ways to make ads engaging.

“From the very beginning XtrackTV has been recognised as a platform with boundless technological potential,” Fairhurst said.

“When coupled with full-motion video and audio in this captive environment, activations like Otrivin’s ensure greater cut through and consumer engagement.  GSK have leveraged this perfect platform for the product in the smartest way.”

APN Outdoor launched the XtrackTV panels in Sydney in 2015 and has since rolled them out in Melbourne, Adelaide, Perth and Brisbane.

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

topics APN Outdoor Mark Fairhurst Otrivin XTrackTV

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Comments: 2

Rob 26 Jul 17

Title should say GSK.

User ID not verified.

Vivienne Kelly 27 Jul 17

Hi Rob,

Thanks for flagging. This has been fixed.

Thanks,
Vivienne – Mumbrella

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