QMS aligns Mediaworks Out-of-Home division under QMS brand in New Zealand
QMS will consolidate MediaWorks’ Out-of-Home (OOH) operations into Australia and begin transitioning the New Zealand business to the QMS brand from 1 October 2025.
The announcement:
Leading digital outdoor media company QMS today announced a strategic alignment of its MediaWorks Out-of-Home (OOH) division, which will see it consolidate its operations into Australia, as it starts to transition to the QMS brand in the New Zealand market.
The step change, which is effective from 1 October 2025, follows MediaWorks’ success in winning the recent Auckland Transport street furniture contract, and brings together the scale, capability, and deep operational experience of QMS – proven through its successful management of the world-leading City of Sydney street furniture concession – to drive even greater outcomes for Auckland Transport and the wider OOH business in New Zealand.
Wendy Palmer, CEO of MediaWorks, said: “Aligning our OOH division with QMS makes strong strategic sense. With QMS’ scale and proven capability, we know our OOH portfolio will go from strength to strength.
“At the same time, Radio is in an incredibly strong position. We’ve just achieved our largest-ever survey share, revenue is growing every quarter, and we are continuing to invest in local markets and our digital platform, Rova. I want to acknowledge the dedication of our people and thank them for their contribution and leadership as we take this exciting next step forward.”
Barclay Nettlefold, chairman of MediaWorks and QMS, said: “This is a positive move for MediaWorks and QMS. Radio is standing tall, delivering consistent results and growth, while our OOH operation gains the backing of one of the most experienced and capable outdoor businesses in Australasia.
“Together, this positions both sides of the business for long-term success. The changes ensure that Radio continues to stand proudly on its own two feet, while OOH benefits from the strength and scale of QMS.”
Combined with the City of Sydney network, QMS is the pre-eminent digital out of home operator in Australia, with a national portfolio of assets. It is also the first in history to hold the two marquee street furniture contracts in the ANZ region simultaneously.
Source: SKMG
