QMS and Vicinity Centres expand partnership

July 10, 2024 9:17

Out-of-home (OOH) company QMS has expanded its partnership with retail property group Vicinity Centres to include the group’s Emporium Melbourne, right in the heart of the CBD.

The Emporium Melbourne’s Swanston Street and Lonsdale Street locations will join QMS’ multi-format, 3DOOH portfolio, which also includes the City of Sydney network and The Convenience Network screens.

The Swanston Street location will be refurbished to now feature a newer, 75% bigger, higher definition screen, making it a new landmark digital site in the centre of Melbourne’s CBD. The billboard will be 100% full motion and 3DOOH enabled, enabling brands to utilise existing assets, but also give them the ability to add a new dimension to their campaigns.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.