QMS gears up for gold as it presents Paris Olympics OOH offerings
Out-of-home (OOH) company QMS has released the details of its offerings around the 2024 Paris Olympics, including a bespoke network across its assets.
Advertisers were presented with three package tiers ranging from $1 million to $1.7 million. The most pricey ‘gold’ tier will include eight weeks of activities from January to August next year.
A QMS launch event at the Sydney Opera House saw Olympians speak of their competition experience
For this package, the company promised up to 45 million impressions each week, which will increase to 85 million during the Olympics Games period.
QMS secured a deal with the Australian Olympic Committee (AOC) in 2022 and became the official OOH partner of the Australian Olympic Teams for Paris 2024 and the 2026 Olympic Winter Games in Milan-Cortina, Italy.
At a launch event held for media agencies and sponsors on Thursday at the Sydney Opera House, QMS’ strategic sales director, Adrian Venditti, said Australia’s time difference with Paris will see key game results announced during morning commutes here.
“Even without the added benefit of the Olympics content drawing further attention to our screens, we know that the morning commute delivers 22% more audiences than the hourly average throughout the day,” he told the audience.
“We’ve deliberately hand-picked every site and location and considered the right weighting across each format to deliver a high-impact, national DOOH solution for brands.” These include QMS’ digital large format, City of Sydney, Impulse and Gold Coast street furniture assets.
The AOC’s CEO, Matt Carroll said: “Following the outstanding success of the Australian Olympic Team at the Tokyo 2020 Games, which reached a global broadcast audience of more than three billion people, we know Australians will get behind their athletes as they represent Australia with pride.
“Once again, the Olympic Games will capture imaginations and inspire all ages, cultures and regions.
“We are excited about working with QMS to bring the stories, news and achievements of the Australia Olympic Team to big audiences across Australia via their extensive premium digital network.”
Last month, QMS won the Australian Rail Track Corporation tender from JCDecaux to manage its out-of-home assets.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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